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Official Retailer for Backes and Strauss

Jewellery & Watch News

C W Sellors is excited to announce yet another new brand to our extensive portfolio of luxury watches: Backes and Strauss. Experts in diamond cutting, luxury British watchmakers Backes and Strauss combine the extravagance of diamonds with revolutionary watchmaking techniques to provide us with breathtaking collections of diamond watches for men and women.

These rare and globally coveted timepieces are only distributed through exclusive boutiques and retailers to guarantee the authenticity of each watch. All the team at C W Sellors are incredibly proud to be one of just a handful of official retailers for Backes and Strauss watches and we cannot wait to help our wonderful customers discover these stunning new collections.

To appreciate the expertise and talents of Backes and Strauss, one must delve deeper into the brand’s remarkable history. The brand’s founding father, Georg Carl Backes became registered as a goldsmith in 1789 and birthed the firm Backes & Co in Frankfurt’s jewellery centre of Hanau. For over 200 years, Backes and Strauss became renowned for their jewellery manufacturing, devoted to creating high-end diamond pieces and building a reputation based entirely on polishing and cutting the Ideal Cut diamond.

Then in 2006, Backes and Strauss decided it was time to enter the luxury diamond watch market – and thank goodness they did! By combing the artistry of diamond cutting with mastery in watchmaking, they delivered an outstanding range of luxury watches for lovers of opulence and the divine. The decision to merge their diamond artistry with watches was not taken lightly and they searched for a partner watchmaker for several years before deciding on the legendary Franck Muller Group whose revolutionary philosophy of combining tradition with modernity was shared by Backes and Strauss.

Backes & Strauss and Franck Muller are masters of the art and science of their respective crafts; one of diamonds, the other of complications. Whilst Backes & Strauss is occupied with light and Franck Muller is concerned with time, both share a devotion to mathematical precision.” — Vartkess Knadjian, CEO of Backes and Strauss

The Backes and Strauss watch collections that you see today beautifully epitomise the values that both Backes & Strauss and the Franck Muller Group share, combining the jaw-dropping beauty of diamonds with the magnificent craftsmanship of watchmaking. One of their most iconic collections, the Backes and Strauss Regent, is a popular choice for ladies of luxury with their distinctive oval shaped cases inspired by the architecture of John Nash who designed the iconic terraces around London’s Regent park.

Another unmissable design is the Backes and Strauss Piccadilly similarly inspired by the work of John Nash, this time the shapes and curves of the great circular junction known as Piccadilly Circus. Like all watches from Backes & Strauss’ classic luxury collection, each Piccadilly timepiece is set with at least one diamond in the crown known as the “Jewel in the Crown”. Another collection we must mention is the Backes and Strauss Berkley, a best-seller for sophisticated gentlemen who appreciate the masculinity of the square shaped case and the elegance of the sparkling diamonds that decorate it.

You can shop all the latest Backes and Strauss watches on the C W Sellors website here. As official retailers of this remarkable brand, you can feel assured all our Backes and Strauss watches have been supplied directly from the manufacturer and come delivered with authenticated diamond certificates and full manufacturer’s warranty. Get in touch with the team today on 01335 453453 or at sales@cwsellors.com for any assistance or advice on the incredible interest free finance and free next day delivery available!