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About Us

Family Run Jewellers - Fine Jewellery & Luxury Watch Specialists


C W Sellors Jewellers is the UK's leading independent family run jewellers, offering the finest selection of fine jewellery and luxury watches from exclusive brands and leading designers from around the world.

Established in 1979, we have over 40 years invaluable experience, with a leading role within the UK's jewellery retail and manufacturing sectors. The business is now into its second generation, with a highly skilled and dedicated team of jewellery and watch specialists.



Discover the finest collections of beautifully crafted diamond and gemstone jewellery incorporating rare British gemstones, Derbyshire Blue John, and Whitby Jet, alongside designer jewellery available online and throughout each of our stores, located across the Midlands and Northern England.  

Explore our dedicated luxury watch store Jura Watches, the UK's largest online luxury watch shop showcasing leading Swiss watch brands. We are an authorised stockist of brands including IWC Schaffhausen, Breitling, TAG Heuer, Gucci, Longines, Montblanc, Oris and Bremont, alongside many more specialist brands which include rare limited edition watches available to purchase online and throughout our stores.

Speak with our friendly and experienced team of jewellery and watch specialists online and in-store. 

Suppliers to - Company of Master Jewellers

The Company of Master Jewellers was formed in 1980 and is now the leading buying group for independent jewellery in the UK and Ireland.