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About Us

Fine Jewellery & Luxury Watch Specialists


C W Sellors Jewellers is a leading UK independent family run jewellers, offering the finest selection of jewellery and luxury watches from exclusive brands and designers around the world. As specialists of fine diamond and precious gemstone jewellery, we continue to produce new innovative jewellery designs, with award winning jewellery collections incorporating British gemstones, Whitby Jet and Derbyshire, Blue John. Discover exclusive handmade jewellery collections, along with a huge selection of fashion and designer jewellery available across each of our boutiques, located across the Midlands and Northern England.  

Established in 1979, we have over 40 years invaluable experience, with a leading role within the UK's jewellery retail and manufacturing sectors. The business is now into its second generation, with a highly skilled and dedicated team of over 120 employees which includes our team of specialists and in house jewellery designers, producing the fine diamond jewellery and exclusive collections adorned by jewellery lovers from around the world. 

Discover our dedicated luxury watch store Jura Watches, the UK's largest online luxury watch shop showcasing leading Swiss watch brands. We are an authorised stockist of brands including Breitling, TAG Heuer, Longines, Oris and Bremont, alongside many more specialist brands which include rare limited edition watches available to purchase online and throughout our stores. We work closely with our suppliers to ensure you are always the first to be informed of the latest releases as we continue to source exciting new and emerging designer watches.

We have our very own workshops, with our main jewellery workshop based in Ashbourne, Derbyshire, where we offer an unbeatable jewellery design, repair and valuation service. Recognised for our award winning British gemstone collections of Blue John, Whitby Jet, Amber and Preselli Bluestone. Hosting many prestigious events throughout the year, we always aim to keep you informed of our latest news, collections and exclusive new product launches, with our biggest jewellery and watch showcase of the year ‘Christmas Wishes’ held within the private grounds of the Chatsworth House, Derbyshire every November. 

We aim to deliver the very best customer service possible, whether you are visiting one of our retail boutiques or shopping online we are always here to help. Our dedicated team of friendly jewellery and watch specialists are highly knowledgeable and passionate about the products and brands we sell. Contact us today to help find you the perfect new item of jewellery or new luxury timepiece.

Members of - National Association of Goldsmiths

Association promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members.

Members of - British Jewellers Association

The British Jewellers' Association is the national trade association which promotes and protects the growth and prosperity of UK jewellery and silverware suppliers. 

Suppliers to - Company of Master Jewellers

The Company of Master Jewellers was formed in 1980 and is now the leading buying group for independent jewellery in the UK and Ireland.