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About Us

C W Sellors is one of the UK’s leading independent jewellers, bringing the finest selection of luxury jewellery & watches from leading designers & brands. We have a huge selection of fine, fashion & fun jewellery available across each of our 14 boutiques based mainly around the midlands & northern England.

Established in 1979 C W Sellors has over 30 years of invaluable experience, & plays a leading role within the UK 's jewellery retail & manufacturing sectors. The company is now into its second generation, with a dedicated team of over 90 employees, including our very own in house design team dedicated to finding new exciting materials, creating new individual collections for our customers to enjoy.

We have our very own workshops, the main jewellery workshop based in Ashbourne, Derbyshire, where we offer an unbeatable design, repair & valuation service. C W Sellors have often been recognized for their award winning collections specialising in unique Briitsh gemstones such as Whitby Jet, Blue John, and more recently Preselli Bluestone.

C W Sellors also specialize in luxury watches, stocking many of the most sought after watch brands including new exciting & emerging brands. We believe in exploring new brands and new ideas. Always interested in the launch of new products and collections, we have helped many brands to launch in the UK and to become highly successful. We hold regular store events and invite all our customers, ranging from exclusive new product launches in store, to celebrating our biggest event of the year ‘Christmas Wishes’ held in November.

Our aim is bring the very best service to our very loyal customers, with a very friendly & highly knowledgeable team, who are passionate about the products they work with.

Meet the Team

Setting our standards 



Following the completion of his jewellery studies in 1979, at the age of 19 Chris Sellors established his first jewellery boutique, 29 years on 
C W Sellors 

Remaining a family business, currently working into its second generation, the company currently employs 82 people to cover both its own retail boutiques and an additional 300 active independent jewellery outlets across the UK .

At the heart of C W Sellors' originality is an extended family of in-house designers and craftsmen, who have a wider understanding of the individual characteristics of stone cutting and shaping than any other company in the UK .

This knowledge, combined with hand selecting the many precious and semi precious gemstones – which includes an exclusive supply of the uniquely English Derbyshire Blue John and Whitby Jet – gives 
C W Sellors a unique position within the market place.

Members of - National Association of Goldsmiths

Association which promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members.

Members of - British Jewellers Association

The British Jewellers' Association is the national trade association which promotes and protects the growth and prosperity of UK jewellery and silverware suppliers. 

Suppliers to - Company of Master Jewellers

The Company of Master Jewellers was formed in 1980 and is now the leading buying group for independent jewellery in the UK and Ireland.

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