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About Us

C W Sellors is a leading UK independent jewellers, bringing the finest selection of luxury jewellery and watches from leading designers and brands. We have a huge selection of fine diamond jewellery, along with collections of fashion and designer jewellery available across each of our 16 boutiques based across the Midlands and Northern England. 

Established in 1979 C W Sellors has over 38 years of invaluable experience, helping play a leading role within the UK's jewellery retail and manufacturing sectors. The business is now into its second generation, with a highly skilled and dedicated team of over 120 employees which includes our team of specialists and in-house jewellery designers, producing the fine diamond jewellery and exclusive collections adorned by jewellery lovers from around the world. 

Our specialist online watch store Jura Watches is the UK's largest online luxury watch shop showcasing many of the leading Swiss watch brands. As authorised stockists of brands including Breitling, TAG Heuer, Longines, Oris and Bremont, with many more highly sought after new watch releases, specialist timepieces and rare limited edition watches available to purchase online and throughout our stores. We work closely with our suppliers to ensure you are always the first to be informed of the latest releases as we continue to source exciting new and emerging designer watches.

We have our very own workshops, with our main jewellery workshop based in Ashbourne, Derbyshire, where we offer an unbeatable jewellery design, repair and valuation service. Recognised for our award winning Briitsh gemstone collections of Blue John, Whitby Jet, Amber and Preselli Bluestone. Hosts many prestigious events throughout the year, we always aim to keep you informed of our latest news, collections and exclusive new product launches, with our biggest jewellery and watch showcase of the year ‘Christmas Wishes’ held within the private grounds of the Chatsworth House, Derbyshire. 

We aim to deliver the very best customer service possible, whether you are visiting one of our retail boutiques or shopping online we are always here to help. Our dedicated team of friendly jewellery and watch specialists are highly knowledgeable and passionate about the products and brands we sell. Contact us today to help find you the perfect new item of jewellery or new luxury timepiece.

Meet the Team

Members of - National Association of Goldsmiths

Association promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members.

Members of - British Jewellers Association

The British Jewellers' Association is the national trade association which promotes and protects the growth and prosperity of UK jewellery and silverware suppliers. 

Suppliers to - Company of Master Jewellers

The Company of Master Jewellers was formed in 1980 and is now the leading buying group for independent jewellery in the UK and Ireland.

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