SIHH New Watches

Shop all the latest and new SIHH watches, unveiled live at one of the biggest and most exclusive events in the luxury watch calendar. The Salon International de la Haute Horlogerie Genève is held every year in Geneva, Switzerland where all the finest luxury watch brands come together to showcase their new collections. This invite-only event means C W Sellors has exclusive access to all the latest watch releases before anyone else.

Explore all the new SIHH watches on our website and take advantage of our excellent pre-order service to get your hands on rare, special edition and limited edition watches before anyone else. Speak with our friendly team of watch experts today to find out more about pre-ordering new SIHH watch releases and the fantastic interest free finance options and free next day delivery available.