Jewellery & Watch News

If you’re looking for modern, sophisticated and elegant diamond jewellery, then look no further. C W Sellors is excited to announce that we are now official stockists of Damiani jewellery, an Italian jewellery brand renowned for combining the allure of diamonds with the mesmerising allure of Italian culture.
The story of Damiani jewellery began in 1924 in the heart of the goldsmith district of Valenza Po. A gentlemen and master goldsmith named Enrico Damiani opened up his first workshop and began to create a selection of unique jewellery pieces. It wasn’t long before Enrico became the jeweller to several great families in the region, handcrafting bespoke works of art for respected men and women. In 1934, Erico celebrated the birth of his son Damiano Damiani and throughout his childhood he himself fell in love with the magic of fine jewellery manufacture. Damiano would eventually join the company and launched a process of industrial and commercial expansion which would see the Damiani jewellery brand grow exponentially. The early nineties saw the arrival of the company’s third generation with Silvia Damiani and her brothers Giorgio and Guido. The trio still head the company today and have taken it to new heights, receiving as many as 18 Diamonds International Awards, otherwise known as the World Oscars for Jewellery.
“The history of Damiani jewellery is that of an Italian family strongly tied to tradition and passion for goldsmith art. Our family has designed and produced precious and unique jewellery for three generations. From our early childhoods, we watched jewellery being created and the crafting of diamonds and precious stones, learning to love a profession and its secrets even before we started to work in the company.” - Guido Damiani
At C W Sellors, we are proud to be one of Damiani’s official retailers and as such, we have a huge host of Damiani jewellery on our website and in our stores. One of our personal favourite collections is the Damiani Belle Epoque inspired by the world of cinema. It features elegant necklaces, rings, bracelets and earrings set with an alternating sequence of baguette-cut diamonds, rubies, emeralds and sapphires to evoke the monochromatic aesthetic of a film strip where each frame captures a unique moment never to be recreated.
For an equally striking finish, the Damiani Eden jewellery collection draws inspiration from the seductive curves of a snake, delivering a rare selection of diamond rings, necklaces, bracelets and earrings which conform and slither up and around the body. Many of the pieces in this line are handcrafted from rose gold or white gold and set with sparkly pave diamonds for the perfect interpretation of femininity charged with irresistible magnetism.
Lastly, we urge you to explore the Damiani Notte di San Lorenzo jewellery collection, a high jewellery line which celebrates the magic of the starry sky with profound quantities of diamonds set on 18ct gold. The sculpted gold designs shimmer like the light of the moon while the pave diamond settings act like a carpet of stars in the sky. These fine jewellery designs will not be missed and are deserving of sophisticated women everywhere.
If you’d like to learn more about Damiani jewellery and shop their fine jewellery collections for yourself, head over to the C W Sellors website here. Alternatively, get in touch with the team by calling 01335 453453 or send us a message at [email protected].



