Unique, futuristic and unmissable, SevenFriday watches with their square cases, layered disc style dials and thick themed straps are instantly recognisable on the wrist. Daniel Niederer founded the brand in only 2012 with the aim to create a collection of watches that reached past the typically stiff way watches were currently being designed and sold.
The brand are most favoured for their special edition models like the SevenFriday Punk watch and the SevenFriday Yacht watch which have made a real impression within the industry. The new SevenFriday V Series and SevenFriday Q Series have also included a new innovation known as an NFC chip which allows the wearer to authenticate the timepiece through the SevenFriday smartphone app.
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