Backes & Strauss Piccadilly

The Backes & Strauss Piccadilly collection takes its inspiration from Piccadilly Circus, the famous London landmark whose circular architecture and surrounding neighbourhood have long represented the city's energy, elegance and style. The collection translates this influence into distinctive round cases and refined, highly detailed dials. 

The range includes Piccadilly 33, 37, 40 and 45 models, spanning quartz and automatic movements and offering cases in white gold, rose gold, stainless steel and black PVD. Diamond setting is central to the collection, with selected models featuring diamond-set bezels, dials and bracelets, as well as the signature “Jewel in the Crown” diamond set into the crown.