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Authorised Stockists

We are authorised stockists for all the jewellery and watch brands available to buy throughout our stores and online. Established in 1979, C W Sellors have spent over 40 years building excellent relationships with some of the most prestigious jewellery and luxury watch brands in the world. We continue to maintain close partnerships with our trusted suppliers which allows us to stock and showcase the finest selection of jewellery and luxury watch brands available in the industry.

As an authorised stockist, all of the products offered online and throughout our stores are delivered to us directly from the manufacturer, so you can be safe in the knowledge that the piece of jewellery or luxury watch you are purchasing is 100% authentic, with the full manufacturer’s warranty and official packaging and any aftersales service is organised through the qualified craftsmen enlisted by the manufacturer of your product.

It is our belief that when you are buying a new piece of jewellery or luxury watch, it should be matched with exemplary levels of customer service. Shop online or in any of our stores with the confidence that your new piece of fine jewellery or luxury watch will be supplied directly from the brand, complete with their official packaging and manufacturers guarantee of authenticity.


Buying from an authorised stockist offers you the peace of mind and assurance that you are purchasing from a reputable retailer, who has been given the permission to sell the products on behalf of the brand. As a customer this offers you a guarantee that the retailer has a direct supply from the brand and all products are supplied with the full manufacturer's warranty. This gives you absolute assurance of the authenticity and origin of the piece you are looking to purchase.

When buying from an unauthorised retailer, you could be buying fake, unauthentic or stolen goods without knowing. Unauthorised stockists frequently offer their own warranty, not the manufacturers warranty. This can be problematic if you ever require a future repair as some manufacturers may refuse to repair an item purchased through an unauthorised retailer. It is likely that any future repair work would be handled by an unauthorised repairer who may not have had the necessary training, unable to access genuine parts to complete the repair for your item, potentially leading to further damage, cost or loss.

Many unauthorised stockists may choose to advertise their products at a discounted prices which may look appealing. They often source their products through illegitimate channels, often unable and unwilling to confirm where these items have been supplied from, which may also lead to uncertainty of the delivery of an item along with potential long delays.


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